YouTube collective The Sidemen have launched a new creator-led production company, Sidemen Productions.
The launch coincides with Netflix greenlighting a third season of the reality series Inside UK. The show will be the first project released under the Sidemen Productions banner and is set to return to Netflix in spring 2026.
Fully self-funded by The Sidemen, the company aims to develop and produce creator-led formats for global audiences.
Adam Cohen, formerly of Noah Media Group, KEO Films and Fulwell Entertainment, has been appointed Head of Sidemen Productions.
The company will focus on original formats for online platforms and streamers, driven by a “creator-first entertainment” approach.
While prioritising UK-first projects, Sidemen Productions will also pursue international collaborations.
The company will operate within the wider Sidemen ecosystem under the leadership of Managing Director Victor Bengtsson.
Sidemen Productions will be headquartered at the newly completed Sidemen HQ in London.
The Sidemen -KSI, Simon, Josh, Tobi, Ethan, Vik, and Harry- have more than 100 million subscribers across their platforms and 22 million subscribers on their main YouTube channel.
