SPI International announces a strategic partnership with bTV Media Group, one of Bulgaria’s top TV sales houses. Effective January 1, bTV Media Group becomes the exclusive representative for DIZI’s advertising inventory in Bulgaria.
DIZI is one of SPI International’s flagship brands, offering premium Turkish drama featuring acclaimed stars and compelling narratives of love, betrayal, and family ties. Since its launch in Bulgaria in 2020, DIZI has gained popularity among local viewers, delivering gripping stories and high-quality productions that resonate with universal emotions.
“We are excited to add DIZI in Bulgaria to our portfolio of advertising channels in the region,” said Erwan Luherne, Managing Director at SPI International. “This partnership with bTV Media Group, a recognized leader in TV sales, reinforces our commitment to expanding our advertising presence across Central and Eastern Europe.”
With this agreement, Bulgaria joins the list of CEE countries where SPI International offers TV advertising sales, alongside Poland, Czechia, Hungary, and Romania. “At bTV, we have always striven to offer the best products. Therefore, we are happy to take another step forward in developing the market, and truly believe that this partnership will create valuable new opportunities for our customers,” said Velimira Petrova, Sales Director, bTV Media Group.
January marks the premiere of new episodes of season 2 of The Innocents and thrilling drama The Circle in Bulgaria. Later this year, DIZI will bring even more premiere titles to the channel and continue airing popular series cherished by Bulgarian audiences, including Mehmed. The channel is currently available for local audiences through major local operators, including A1, Yettel, and Vivacom, ensuring broad reach for advertisers.
About SPI International:
SPI International is a global media company operating TV channels and multiple digital products across six continents. It is a major player in content distribution and broadcasting worldwide. SPI operates multiple free-to-air and pay-TV channels in CEE, Western Europe, Asia, and Adria regions, including key European markets such as Poland, Czechia, Romania, Serbia and the Netherlands. SPI owns a suite of legacy brands that have become household names, such as FilmBox, Film1, Kino Polska, Stopklatka, and DIZI, along with different thematic channels and streaming services, including FilmBox+.
Working with over 800 operators worldwide, SPI uses cutting-edge technology, providing its subscribers with access to SPI’s linear and on-demand content. For over 25 years, SPI INTERNATIONAL has been a leading supplier of theatrical films and television programming in the international markets. SPI’s solid alliances with major license suppliers provide compelling content with strong recognition and high demand.
About bTV Media Group:
bTV Media Group is a leading source of information on the Bulgarian market with high audience confidence. The media group attracts a wide television, radio and digital audience with quality, innovative, intriguing, and diverse local and international production. Part of the bTV Media Group portfolio are television programs, radio stations, digital platforms, and a movie productions distribution brand. The group ensures effective interaction between all channels to position its quality productions equally successfully in television, digital and radio environments.
