Netflix has expanded its investments in artificial intelligence by acquiring InterPositive, the filmmaking technology company founded by Ben Affleck.
As part of the deal, InterPositive’s entire team will join Netflix, while Affleck will take on the role of senior advisor to the streamer. Financial terms of the acquisition were not disclosed.
Affleck said the company began building its technology in 2022, filming a proprietary dataset on a controlled soundstage designed to replicate the conditions of a full-scale film production. Using that material, InterPositive developed its first AI model, which Affleck described as a system intended for responsible experimentation while keeping creative decisions firmly in the hands of artists.
Netflix executives emphasized that the company views artificial intelligence as a tool that can support and enhance human creativity rather than replace creative professionals. According to Netflix, the technology is designed to help filmmakers, showrunners and production teams streamline certain technical processes while maintaining full creative control over storytelling.
Netflix content chief Bela Bajaria said emerging AI tools should expand creative freedom rather than constrain it, stressing that writers, directors, actors and crews remain at the center of the creative process.
The acquisition follows Netflix’s multi-year first-look streaming and production deal with Artists Equity, the production company founded by Affleck and Matt Damon. Under the partnership, the companies have already collaborated on projects including The Rip, which premiered on Netflix earlier this year and delivered strong viewing numbers for the platform.
