At NEM Dubrovnik 2026, we spoke with Şenay Taş, Global Agency Sales Director for CEE & Greece, about why NEM has become one of the most valuable markets in the region for her and which projects are currently attracting attention.
What makes NEM Dubrovnik important for you?
Over time, NEM has become the most important market in the region for Global Agency, particularly in Eastern Europe. It offers a unique opportunity to build relationships and develop meaningful communication with buyers.
Instead of limiting conversations to short meetings, NEM allows us to spend real time with broadcasters and acquisition executives, understand their strategies, learn what they are looking for, and identify potential ways of working together. That insight is incredibly valuable.
We are not simply selling a finished product; we are selling stories. Being able to better understand our partners helps us approach them in a more effective way and build stronger long-term relationships.
I have followed NEM since its very first edition. Back then it was a much smaller event, but over the years it has grown into one of the most valuable markets for Global Agency, even compared to some larger international events, thanks to the opportunities it creates for face-to-face interaction.
Which projects are you highlighting this year as Global Agency?
This year, we took a slightly different approach. Instead of focusing on a drama series that everyone already knows, we decided to spotlight a new format. We wanted to demonstrate the strength of our format business as well.
Previously, we introduced our format Mashup in London, and this year we arrived with another creative format that became one of our key highlights at the market.
At the same time, we continue to expand our travel and entertainment format catalogue. We have achieved strong results in markets such as Greece, Slovenia and Serbia, where formats continue to attract significant interest. In this region, buyers are often looking for concepts that can be adapted locally and produced within realistic budgets.
On the scripted side, One Love continues to perform strongly. To be honest, we did not expect the series to become such a long-running success when it first launched. While some buyers are cautious about titles with multiple seasons, the show continues to generate interest and perform well across international markets.
