We are sharing the day 1 programme at MIPCOM, the world’s most important content fair, which started today. MIPCOM 2025, which is held in Cannes, has a predominant participation from Turkey, and we, as Episode magazine, are among the participants. MIPCOM Monday programme is as follows:
08.00 – 09.00: MIPCOM First Timer Presentation and Tour
09.00: 2 sessions:
09.00 – 09.30: BrandStoryTelling Summit: Welcome Coffee
09.00 – 09.45: Unlocking Audience & Content Dynamics: Who is Watching, What, How and Why?
With the participation of: Frédéric Vaulpré, SVP, Glance, and Maryam Ramassamy, International Research Director, Glance.
09.30: 2 sessions:
09.30 – 09.45: Applied AI Summit Opening Remarks
With the Participation of: Verena Puhm, Head of Dream Lab Los Angeles, Luma AI.
09.30 – 10.10: BrandStorytelling Summit: Brand Entertainment – Why Now?
With the Participation of: Janett Haas, SVP, Research & Insights, Forbes, Catherine Boxall Global Head of Entertainment, Dentsu, and Brendan Gaul, Global Chief Entertainment Officer & Global President, McCann Worldgroup & TRAVERSE32.
09.45: 2 sessions:
09.45 – 10.15: Balancing Risk, Reach and Resilience in International Drama
With the Participation of: Matt Creasey EVP, Sales, Acquisitions & Co-Production, Banijay Rights, Nicole Morganti Head of Originals, Italy & Southern Europe, Prime Video, Lisa Perrin MD, International Production, ITV Studios, and Richard Middleton Editor, Broadcast International.
09.45 – 10.10: MIP Headliner Infinite Creativity: Storytelling in the Imagination Age
Adrienne Lahens will present the event.
10.15: 2 sessions:
10.15 – 10.35: BrandStorytelling Summit: MIP HEADLINER – Kim Miller, CMO, Toys”R”US and President Toys”R”Us Studios
With the Participation of: Kim Miller, Olko Global CMO, President, Toys”R”Us Studios, and Jeanie Pyun, Deputy Editorial Director, The Hollywood Reporter.
10.15 – 11.00: Global FAST & AVOD Roundtables
With the Participation of: Connie Hodson, Director of Content Acquisitions & Partnerships, Little Dot Studios, Geoff Clark, CEO, acTVe, Teresa Alonso Lopez, Vice President, Whale TV+, Camille Dupeuble, EVP International TV and Digital Distribution, STUDIO TF1, Gus Grimaldi, Senior Director and Head, Samsung TV Plus EMEA, Samsung Electronics, Jordan Warkol, VP, Business Development, OTTera, Inc., Luis Carhuayo, Head of Licensing, Filmhub, Bohan Wang FAST Business Development Manager, Xiaomi TV Plus, Han Yan, Senior Product Director, Xiaomi TV Plus, Greg Barnard, Sr. Director, Content Acquisitions, VIZIO, Maria Rua Aguete Head of M&E, OMDIA.
10.20 – 10.50: Hit or Miss? Live Audience Predictions with AI
With the Participation of: Adrienne Lahens Founder, Infinite Studios, Sami Arpa CEO, Largo.ai, and Annisa Belonogoff
Writer/Producer/Actor/Showrunner, Anakie Street.
10.30: 2 sessions:
10.30 – 11.30: Hate the Player: The Ben Johnson Story & Preview of Jared Keeso’s I Kill The Bear
With the Participation of: Mark Montefiore Founder & CEO, New Metric Media, and Ben Johnson Olympian & Professional Athlete.
10.30 – 11.00: The BBC: Powerful Storytelling for a Global Stage
With the Participation of: Kate Phillips, Chief Content Officer, BBC, Janet Brown, President, Global Content Sales, BBC Studios, and Mansha Daswani, Editor-in-Chief, World Screen.
10.40: BrandStorytelling Summit: Discovering: Robbie Lyle. A Journey from Football to Family Roots
With the Participation of: Brad Argent, Head of Ancestry Studios, Ancestry Jordan Kelley, Director of Content, BrandStorytelling, Robbie Lyle, CEO, GFN Ltd, and Iain ‘Thompy’ Thompson, Director, & Co-Founder, Appeal TV.
11.00: Monetizing Content in the Age of AI
11.05: BrandStorytelling Summit: Brand-Funded Entertainment – What’s the Deal?
11.30: Astrid Lindgren’s Seacrow Island by Beta Film
11.45 – 12.15: MIP Headliner Studios, Broadcasters & YouTube: The Changing Video Landscape and How Best to Work with Streaming Platforms
11.50-12.25: BrandStorytelling Summit: Measuring ROI – What’s in it for the Brand?
12.30-13.30: BrandStorytelling Summit: Networking Lunch
12.30-13.30: Entertainment, Flipped: Vertical Series and the Future of Global Storytelling
12.30-14.00: Women in Global Entertainment Lunch with A+E Global Media and The Hollywood Reporter Hosted by A+E Global Media and The Hollywood Reporter
14.30 – 15.15: Boost Your Audience by Crafting Compelling Content on YouTube
The Workshop is hosted by YouTube.
15.15 – 17.15: MIP Headliner C-Suite Conversations and Variety Vanguard Award
The awards will be presented by Variety.
18.00 – 19.15: Exclusive Screening: The Miniature Wife
The screening will be presented by Sony Pictures Television, and will be followed by a Q&A with cast members Matthew Macfadyen, O-T Fagbenle, and Sian Clifford.
19.00-22.00: Merzigo x MIPCOM CANNES Opening Night Party
You can read our MIPCOM 2025 issue here.
