CANAL+ has signed two separate artificial intelligence partnerships with OpenAI and Google Cloud to enhance the capabilities of the CANAL+ app.
Starting in June, the company will roll out an upgraded version of its app powered by OpenAI technology, enabling more advanced content search and discovery features. Subscribers will be able to describe what they want to watch using natural language, and OpenAI’s frontier AI models will analyze those requests to generate personalized recommendations.
According to CANAL+ CEO Maxime Saada, the collaboration reflects the company’s long-standing commitment to innovation and its goal of continuously improving the entertainment experience for its 40 million subscribers worldwide.
In addition, the company has entered a multi-year strategic partnership with Google Cloud to deploy its latest generative AI technologies across the group’s European and African markets. Matt Renner, president and chief revenue officer of Google Cloud, said, “The entertainment industry is at a pivotal inflection point where the intersection of creativity and compute power defines market leadership. Our deepened collaboration with the company is a testament to a shared culture of relentless innovation. By leveraging Google Cloud’s generative AI technologies, CANAL+ is not just adopting tools; they are architecting the future of media and fundamentally transforming the entertainment landscape on a global scale.”
Google Cloud’s tools will allow the company to accelerate video content indexing across its large content library, creating a multimodal database that combines video, audio and text data for more precise recommendations. This system will help deliver smarter and more personalized content suggestions on the CANAL+ homepage based on individual viewing habits.
The company also plans to leverage Google’s generative video technology Veo, which can assist production teams with tasks such as previsualizing scenes before filming or recreating historical moments from archival images.
CANAL+ CTO Stéphane Baumier noted that these technologies will both improve platform discovery tools and give creators new AI-driven production capabilities: “We are pleased to leverage Google Cloud’s most advanced AI technologies to drive CANAL+’s technical innovation. Building on a long-standing collaboration with Google, this strategic partnership paves the way for limitless possibilities.
Content video indexing for CANAL+ at scale gives the group a significant edge, notably by enabling us to deliver sharper discovery and truly enhanced personalized journeys on the CANAL+ app across all our markets. Creativity is the cornerstone of CANAL+’s content production. We are excited to push creative boundaries by providing creators with tools that enable AI-generated video scenes, impossible to produce using traditional methods.”
