Banijay Rights has signed a digital representation agreement with chef, TV presenter, and author Mike Reid, further expanding its growing talent portfolio.
Under the deal, the company will manage, grow, and monetize Reid’s content across Facebook, TikTok, and Instagram, while also developing new original content for his YouTube channel.
Known as “The Laughing Chef,” Reid has appeared on several high-profile culinary shows, including Netflix’s Five Star Chef, Network Ten’s Good Chef Bad Chef, Channel 5’s Taste Test Restaurant, and MasterChef UK. Banijay Rights already represents the digital interests of personalities such as Mary Berry, Jeremy Pang, and Phil Rosenthal, and currently manages more than 300 YouTube and social media channels, including those of Sarah Millican, Joe Lycett, and Jimmy Carr.
