DeAPlaneta Entertainment and Tiger Studio are joining forces to usher in a new era for Pucca, marking the franchise’s 20th anniversary with an international relaunch and a new strategy for content, digital experiences and consumer products.
Announced on October 12, 2026, the partnership aims to bring the beloved Korean property to new audiences while strengthening its connection with longtime fans. The agreement will also be presented at MIPCOM, where the companies plan to share further developments with industry partners.
Pucca: A digital-born franchise with global reach
Originally created in South Korea, Pucca became an international phenomenon through its distinctive visual humour, playful characters and blend of romance and community-driven storytelling. Over two decades, the property has expanded from online content into animated series, video games, collaborations and licensed products.
According to the companies, Pucca has reached audiences in more than 170 countries. Its official YouTube channels have accumulated over 1.2 billion views and more than two million subscribers, while its social media presence includes 400,000 TikTok followers and 120,000 Instagram followers.
The new collaboration builds on the franchise’s digital roots and established global fanbase, with a focus on keeping the brand relevant across generations and entertainment formats.
DeAPlaneta to lead international expansion outside Asia
Under the agreement, DeAPlaneta Entertainment will hold the international audiovisual and social media rights, excluding Asia, as well as consumer products rights in EMEA. The company plans to develop opportunities for Pucca across content, digital platforms, consumer products and gaming.
Carlos Biern, Content & Media Sales Director at DeAPlaneta Kids & Family, said the partnership would bring a new creative team and fresh content to the franchise, responding to the expectations of its international fandom while introducing Pucca and Garu to new generations.
Diego Ibáñez Belaustegui, Chief Brand Officer at DeAPlaneta Entertainment, described Pucca as a pioneer in bringing Korean pop culture and its distinctive cute-but-edgy aesthetic to international audiences. He added that the brand’s recognizable identity remains relevant today.
Tiger Studio co-founders Jimmy Park and Sam Chun highlighted DeAPlaneta Entertainment’s experience in expanding Asian and Korean brands globally, pointing to the company’s international strategy and understanding of Pucca’s significance to its audience.
New content and initiatives planned
The partners will unveil new content and initiatives for the Pucca community in the coming months, with plans to strengthen the brand’s digital presence and create additional ways for fans to engage with its characters and universe.
Further details are expected to be shared as the international relaunch progresses, with MIPCOM serving as an opportunity to introduce the franchise’s next chapter to the global entertainment industry.
