MIPCOM 2026 proved more intense than expected for Videomite, with conversations extending well beyond traditional content distribution.
Reflecting on the market, Videomite executives Milena Đuričić and Dilek Telkes highlighted the growing importance of YouTube, artificial intelligence and digital strategy, alongside strong interest in the company’s content catalogue.
The increased presence of YouTube at this year’s market had a noticeable impact on the tone and frequency of meetings around Videomite Studio. While the team initially arrived in Cannes expecting discussions to focus primarily on content, technology and digital operations quickly became major talking points.
“We came to Cannes expecting to discuss content primarily, but we spent a huge part of the market discussing technology, AI, YouTube strategy and how media companies can bring more digital operations back under their own control,” the executives said.
Spring in Imroz and Turkish Horror Stand Out
Alongside the broader industry conversations, Spring in Imroz and Videomite’s Turkish horror catalogue emerged as key highlights. Interest in horror was particularly strong, reflecting buyers’ continued appetite for distinctive genre content.
The response reinforced the importance of offering titles with a clear identity in an increasingly diverse international marketplace, where buyers are exploring content opportunities alongside new digital distribution strategies.
A Packed Schedule in Cannes
The intensity of the market also left little time to experience Cannes beyond the Palais des Festivals. Although the weather was reportedly beautiful, the number of meetings kept the Videomite team indoors for much of the day.
As MIPCOM 2026 demonstrated, industry conversations are increasingly shaped by the relationship between content, technology and digital distribution. For Videomite, the market offered an opportunity to discuss all three, while the response to Spring in Imroz and its Turkish horror titles provided encouraging signs for its content catalogue.
