Omdia forecasts that global TV and online video revenues will surpass $1 trillion by 2030, rising from $775 billion in 2025 to an estimated $1.03 trillion.
This growth will be primarily driven by digital formats, with advertising emerging as the key engine of expansion.
Online video advertising gross incomes are expected to increase significantly, climbing from $309 billion to $540 billion and raising their share of total industry revenues from 40% to 53%. Major social video platforms such as Meta, TikTok, and YouTube are projected to generate approximately $400 billion in advertising revenue by the end of the decade.
While subscription and transactional incomes will continue to grow, they are entering a more mature phase with slower expansion. In contrast, traditional TV segments are expected to decline, with linear TV advertising revenues dropping from $123 billion to $113 billion, and pay TV revenues decreasing from $169 billion to $159 billion.
This shift is closely linked to ongoing cord-cutting trends and the continued migration of audiences toward digital platforms. Overall, the balance of power in the industry is moving decisively in favor of digital ecosystems, particularly social video advertising.
Senior Research Director at Omdia, Maria Rua Aguete said: “The industry is undergoing a profound transformation. Social video advertising is becoming the dominant force, reshaping how content is consumed and monetized. Meanwhile, traditional models such as linear TV and pay TV are in structural decline.”
