Türkiye-based talent management company Talent Co has signed a strategic partnership with HUMGMT, one of the leading talent management and marketing companies in the Middle East and Gulf region, to expand opportunities for Turkish actors across the GCC.
Under the agreement, HUMGMT will exclusively represent Talent Co’s actors for commercial partnerships and event appearances in GCC (Gulf Cooperation Council) countries.
The partnership aims to turn the strong visibility of Turkish actors in the Gulf into long-term opportunities, including brand ambassadorships, international campaigns, luxury and fashion collaborations, major events and cultural projects.
Which Turkish Actors Will Be Represented in the Gulf?
The partnership will bring Alina Boz, Hafsanur Sancaktutan, Hazar Ergüçlü, Hilal Altınbilek, Meryem Uzerli, Özge Gürel, Nurgül Yeşilçay, Boran Kuzum, Kubilay Aka, Serkan Çayoğlu and Ozan Akbaba into HUMGMT’s regional network for new brand and event opportunities.
Talent Co and HUMGMT aim to build on the growing popularity of Turkish actors across the Gulf and MENA region, creating new opportunities in international brand campaigns, ambassador roles, fashion and luxury partnerships, prestigious events and cultural projects.
HUMGMT’s Global Talent Network
Founded in 2015, HUMGMT operates across talent management, influencer marketing, PR, brand partnerships and event management. Its international network includes global names such as Cristiano Ronaldo, Georgina Rodriguez, Megan Fox, Eva Longoria, Naomi Campbell and Neymar, as well as leading stars from the Middle East.
The company has also worked on projects connected to major regional and international events including Riyadh Season, the Red Sea International Film Festival, the Esports World Cup, Formula 1 and NBA Abu Dhabi.
Turkish Stars Find New Opportunities in the Gulf
Turkish TV series and actors have built a strong following across the Gulf and wider MENA region in recent years. The new partnership between Talent Co and HUMGMT aims to transform this existing popularity into structured, long-term international career opportunities for Turkish talent.
Talent Co Co-Founder Ayça Çinkitaş Kardeş said the partnership is not simply about securing new deals, but about creating a long-term international career strategy for Turkish actors.
“Today, Turkish TV series and cinema productions are watched across a very wide geography around the world. The fact that our actors reach millions of people outside Türkiye is not only an indicator of popularity for us; it is also a significant international value that needs to be managed strategically.”
Kardeş added: “Rather than leaving our actors’ global journeys to chance opportunities, we value building long-term and structured models with strong local partners who understand the dynamics of each market.”
