Amazon MX Player’s record-breaking reality series Rise and Fall is back for a second season, announced by Banijay Asia and All3Media International.
Known for its innovative social hierarchy format, the Indian version of Rise & Fall (originally created by Studio Lambert) sees 16 celebrities competing as “Rulers” in a luxury penthouse or “Workers” in a basement, with power constantly shifting through challenges and audience votes. Season one became the platform’s most-watched show, generating over 500 million views, 10+ billion social media impressions, and nearly 11 million audience votes, making it a cultural phenomenon.
Deepak Dhar, Founder and Group CEO of Banijay Asia and Endemol Shine India, who produce the local version of Rise and Fall for All3Media International shared: “We believe in entertainment that sparks conversation and the Rise and Fall format delivers that exactly. Amazon MX Player is an exceptional partner in elevating premium entertainment in India, and our deepening collaboration and shared vision ensure we continue delivering strong content that resonates with Indian audiences.”
Sabrina Duguet, EVP APAC at All3Media International commented: “The recommissioning of Rise and Fall for a second season reflects the outstanding work Banijay Asia has done in adapting this format for Amazon MX Player. Originally created by the multi-award winning team at Studio Lambert, the creative collaboration process between all partners has been key to the show’s success and we look forward to seeing the next installment of this dynamic, bold reality series.”
Banijay Asia stands at the intersection of universal entertainment. At its core, it operates on a simple premise: great stories should travel. The company has built its reputation on adapting the largest global formats to the local milieu, while also developing homegrown Indian stories with the scale and universality to resonate beyond the country’s borders.
All3Media International distributes popular, award-winning TV programmes to over 1,000 broadcasters and media platforms around the world and manages FAST and AVOD channels. The company has been celebrated for producing, marketing and distributing high-quality, ground-breaking and pioneering shows to a global audience from All3Media Group producers and leading third-party producers.
