Our editor-in-chief, Oben Budak, moderated today’s panel, “Driving Efficiency through Partnerships” at NATPE Budapest 2024. The speakers included; Ákos Erdos, CEO of Paprika Studios Group, Sophie Ferron, President of GRB Media Ranch, and Rodrigo Nascimento, Head of International Business for Europe, the Middle East, and Africa at Globo.
The panel delved into the keys to successful collaborative partnerships, examining a variety of strategies and key factors essential for an effective collaboration.
About ‘Brazil Avenue’ (Hayat Hırsızı)
During the panel, Rodrigo Nascimento from Globo, provided further details into the sale of remake rights for their major hit series, Brazil Avenue (Hayat Hırsızı) to Türkiye. The melodrama is about a young girl abandoned by her cruel stepmother at a landfill, who returns as an adult to seek revenge for her father’s death. The remake will be produced by Ay Yapım and distributed by Madd Entertainment. Acclaimed director Hilal Saral, known for hits like Forbidden Love, Fatmagül, and Endless Love, will direct the series. Casting for the series is still ongoing.
Nascimento highlighted the importance of this partnership, stating, “This is a very important deal with Ay Yapım and Madd Entertainment, where we are going to introduce a Turkish version of our biggest hit ever, Brazil Avenue. We are set to start shooting next month.”
Click here to access our NATPE Budapest 2024 issue.
