MIP Cancun 2025 continued its strong run on Wednesday, November 19, with one of the week’s most talked-about sessions: “Micro Drama: Mega Audience.” The panel brought together key industry figures, featuring Inter Medya’s Founder and CEO Can Okan, FlareFlow’s VP of Globalization Shawn Wu, and The Mediapro Studio US & Canada’s Head Juan “JC” Acosta, moderated by Elizabeth Bowen-Tombari, Editor of TV Latina.
Inter Medya has recently stepped into the vertical drama space with its first short-form project, Boardroom to Bedroom. During the session, Can Okan discussed the company’s approach to micro dramas and how viewing habits are shifting worldwide.
When asked about the risks and investment involved in exploring micro dramas, especially compared to the long-running series Inter Medya has produced for years, Okan noted that the two formats can actually support each other:
“[They don’t] affect each other at all. On the contrary, it may give momentum to both types of content… while you’re shooting a long ongoing series, you can use the same locations for the microdramas as well, which is going to affect this in a positive way.”
He also pointed to the fast and efficient production process behind Inter Medya’s first micro drama:
“All our partners or potential clients have seen our first micro-drama, which we produced in four days only, and the post-production took like five days… by MIPCOM, we had everything ready, including the poster itself. So I don’t believe that our production values or micro-dramas will drop down; they will be minimal to the same level.”
Looking ahead, Inter Medya is experimenting with producing short-form content in both vertical and horizontal versions at once:
“We are trying to experiment right now with producing vertical shorts, also in a horizontal way… to be able to edit them as verticals and also horizontally, both versions.”
With micro content becoming increasingly prominent worldwide, many markets, Türkiye included, are now repurposing existing long-form series into short video formats. Okan shared his view on this trend:
“As for editing the already-made content into vertical shorts, we gave it a try with a couple of titles, which I believe didn’t work out because it’s a totally different type of content… at the end of each episode, you need to have a cliffhanger, and it doesn’t work out.”
