Netflix and Riyadh-based MBC Group, the leading media and entertainment company in the Middle East and North Africa (MENA), have announced a groundbreaking partnership. Under this agreement, the Netflix catalogue is integrated into MBCNOW, MBC’s newly launched entertainment service aggregator.
Netflix has been the top streaming platform in MENA since its launch in the region back in 2015, competing closely with MBC Group’s streaming platform Shadid. In 2025, MBC Group introduced MBCNOW, combining its 17+ award-winning TV channels with Shahid’s vast digital library.
With this collaboration, the users will enjoy a wide-ranging entertainment under one subscription that includes Arabic films, series, and documentaries from Shahid, as well as Netflix’s full global lineup, with a 21% discount compared to purchasing each service individually.
“This groundbreaking partnership is one for the books,” said Fadel Zahreddine, Group Director of Emerging Media at MBC Group, and added, “To have two streaming giants – Shahid and Netflix – come together under one platform is something never seen before in the Kingdom of Saudi Arabia and wider MENA, and we’re very excited for what’s to come.”
Bhanu Chaddha, Director of Distribution and TV Products at MBC GROUP, added:
“We’re thrilled to have MBC GROUP join forces with Netflix to bring its content to our audiences under the convenience of a single subscription.This collaboration is part of our ongoing commitment to provide unparalleled global and local experiences for our audiences in the region. This is definitely the future of streaming and content consumption.”
