Inter Medya previously announced the licensing of Deception (La Traición), produced by TIMS&B Productions, to Telefe in Argentina. The much-anticipated Turkish drama has officially made its debut, and its premiere marked a resounding success.
Airing in prime time, Deception premiered as the #1 show in its time slot, achieving 7.67 rating points and a remarkable 47.51% share, outperforming its nearest competitor by +121% in ratings and +26 percentage points in share.
The premiere episode reached over 1.7 million viewers, representing 4% of Argentina’s population, and captured strong engagement across platforms. On Telefe’s official digital platform, MiTelefe, the series attracted 11.2K unique users and generated 193.7K Total Video Minutes (TVM) during its live broadcast, highlighting its strong cross-platform performance.
This strong debut highlights the continued global demand for Turkish content and reflects the success of Inter Medya’s collaboration with top international broadcasters. With its engaging storyline and broad appeal, Deception (La Traición) is set to maintain strong momentum throughout its run on Telefe.
