Hande Erçel ‘s Business Deal Was Canceled After the Atatürk Crisis

Editör
Editör
3 Min Read

The tension between the Saudi Arabian authorities and Turkish football clubs has drawn the reaction of many celebrities, including Hande Erçel.

The scheduled Turkish Super Cup match between Fenerbahçe and Galatasaray in Riyadh, the capital of Saudi Arabia, was postponed after Saudi authorities refused to allow players wearing Atatürk t-shirts and banners to take the field. The issue gained traction on social media, with prominent figures from the entertainment industry making a series of posts in support of the shared value of Mustafa Kemal Atatürk.

Through various social media platforms, many Turkish artists showed their support, including actors and actresses such as Burak Özçivit, Aras Bulut İynemli, Hazal Kaya, Hande Erçel, Demet Özdemir and famous musicians such as Tarkan, Gökhan Özoğuz and Hayko Cepkin.

“No room for debate, that’s it!” Hazal Kaya expressed her stance on the issue via an Instagram story. While Demet Özdemir, the lead actress of the series Farah, shared a story on her Instagram account with an image of Mustafa Kemal Atatürk and the words “If you’re going to cry, let’s not play”. Cem Yılmaz chose to express his stance by adding the Turkish flag to both his Instagram and X accounts, while Şevval Sam posted on her X account: “Of course Atatürk.”

https://twitter.com/Aras_B_iynemli/status/1740782525956620639

Saudi Perfume Brand Terminates Contract with Hande Erçel

Hande Erçel’s Instagram story on the matter has led to complications in her business deal. Erçel, who had an endorsement deal with Saudi Arabian perfume brand Laverne, saw the company announce the termination of her contract after her post showing support.

Erçel shared a photo of Mustafa Kemal Atatürk on social media after the Super Cup match was postponed due to the crisis. Early that morning, Erçel shared an Atatürk image on her Instagram stories with the caption of “Your opinion is ours, our path is yours Ata’m [my Ata]”.

Hande Erçel

Saudi Company Laverne’s Statement

Following this post, the Saudi Arabian perfume brand Laverne, which was to host the match, announced the termination of its advertising agreement with Erçel. Following Erçel’s post, the Saudi company released a statement via its X account at 06:17 AM.

https://twitter.com/laverne/status/1740934989422662128

The Arabic statement on Laverne’s x account said: “The easiest decisions are those related to the homeland, and because the homeland is a red line, Laverne decides to terminate her promotional contract with Hande Erçel.”

Share This Article

Subscribe Newsletter

Be the first to know about our newest articles by subscribing to our newsletter!

I have read the Membership Agreement Privacy and Security Policy information, and i accept it.

Latest Interviews

Podcast

Kerem Seçkin on the Story Behind His Jazz EP “City Sketches”

Boston-based drummer, composer and producer Kerem Seçkin is emerging as a distinctive…

Ed Stafford – Exclusive Interview

For the February 2026 issue of Episode Magazine, we are featuring Ed…

‘The Museum of Innocence’ Exclusive Interviews

As Episode Magazine, we talked about The Museum of Innocence for our…

Ahmet Sesigürgil and Murat Güney on ‘The Museum of Innocence’ – Exclusive Interview

As Episode Magazine we spoke with cinematographer Ahmet Sesigürgil and art director…

Zeynep Günay on ‘The Museum of Innocence’ – Exclusive Interview

As Episode Magazine we spoke with Zeynep Günay, the director of The…

Latest Articles

Video

Love Still Exists: Stories That Linger in the City and Unfold Over Time

As Episode Magazine, in our February 2026 issue, we feature an essay…

Book Adaptations Coming to TV and the Big Screen From All Around the World

For our Content Americas 2026 issue, we take a look at all…

The Most Anticipated Films of 2026: A Lineup That Promises to Impress

For our Content Americas 2026 issue, we are exploring the most anticipated…

Inter Medya: A Global Home for Turkish Stories

For our Content Americas 2026 issue, we delve into Inter Medya's catalogue.…

Turkish TV Series at the End of 2025

As 2025 draws to a close, Turkish TV series face rising production…

Beyond the Purple Door: How Art Direction Turns TV Worlds Into Real Destinations

Why do we love TV shows? Yes, we love the characters. Of…

Popular Content

Netflix Overtakes Prime Video as US Streaming Market Leader

According to new data from JustWatch, Netflix became the leading SVOD platform…

Editör
By Editör

Subscribe Newsletter

Be the first to know about our newest articles by subscribing to our newsletter!

I have read the Membership Agreement Privacy and Security Policy information, and i accept it.

Most Read

The Teaser for ‘BEEF’ Season 2 Has Been Released

BEEF, created by Lee Sung Jin and A24, is a critically acclaimed…

Editör
By Editör
The only destination for the world of series: Episode
Don't forget to read the new issue to stay updated on the latest developments!