Free ad-supported platforms (AVoD) recorded the fastest global catalogue increase in 2025, exceeding the other video-on-demand (SVoD) platforms.
Six of the ten fastest-growing VoD platforms were AVoD services. Tubi UK emerged as the frontrunner in portfolio growth by nearly doubling its catalogue. Tubi also became the second-largest VoD service by catalogue size in the UK after Amazon Prime Video.
SVoD catalogue expansion lagged behind free ad-supported platforms in 2025, with around 5% growth globally. Apple TV+ spearheaded SVoD catalogue growth with 15%. Netflix (4%), Disney+ (8%) and Paramount+ (12%) continued to expand their catalogues in 2025, but at a slower pace than AVoD platforms.
Moving into 2026, AVoD and broadcaster video-on-demand (BVoD) platforms are expected to dominate the market, especially in the U.S., the UK, France and Türkiye.
