Banijay Group and RedBird IMI have entered into a 50/50 partnership to merge Banijay-All3Media.
The newly combined entity will operate under the Banijay name and is valued at approximately $8 billion.
Current Banijay Entertainment CEO Marco Bassetti will serve as CEO of the merged group, while All3Media CEO Jane Turton will take on the role of deputy CEO. Jeff Zucker, CEO of RedBird IMI, will become chairman of the board.
RedBird IMI acquired All3Media in 2024 for £1.15 billion, and under the new transaction, its entire stake will be rolled over into the combined entity. To reflect its larger size, Banijay will receive a €796 million payment. The merger is expected to generate approximately €50 million in annual cost synergies.
The Banijay-All3Media deal will also unite two major distribution arms: All3Media International, with a catalogue of more than 30,000 hours, and Banijay Rights, which boasts a library of over 220,000 hours.
Banijay’s portfolio includes global formats such as Survivor, MasterChef and Big Brother, while All3Media is behind major hits including The Traitors.
The transaction is subject to regulatory approvals and is expected to close in the autumn.
