Amazon MX Player and Eccho Rights Expand Strategic Partnership with Three New Turkish Drama Titles

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Amazon MX Player, Amazon’s free video streaming service, and International distributor Eccho Rights have extended their long-standing strategic collaboration with the addition of three acclaimed Turkish drama series, further strengthening the genre’s presence for audiences across India.

The newly acquired titles – Winds of Love (Rüzgarlı Tepe), Brave and Beautiful (Cesur ve Güzel) and Everywhere I Go (Her Yerde Sen) will stream on Amazon MX Player, reinforcing the streaming service’s  focus on bringing globally successful stories to Indian viewers in accessible, local-language formats. The additions build on a sustained partnership that has consistently delivered high-performing Turkish content, positioning Amazon MX Player as a key destination for international drama in India.

Turkish storytelling has emerged as a strong and growing category on the platform, driven by loyal viewership and strong engagement. These latest acquisitions further deepen an already robust slate and reflect a shared commitment to curating premium global content for a diverse Indian audience.

Melis Hamamcioglu, Director of Digital Media Acquisition & Content Sales at Eccho Rights, shared, “Our partnership with Amazon MX Player has grown steadily over the years, and we are pleased to expand this collaboration with three new Turkish hits. Amazon MX Player has demonstrated a strong commitment to our content and continues to connect it with a large and passionate audience across India. We value the trust placed in our catalogue and look forward to building further momentum together.”

Previous agreements between Amazon MX Player and Eccho Rights have brought some of the distributor’s most recognizable Turkish series to Indian viewers, including Golden Boy, Chrysalis, Hear Me, Cennet and My Home My Destiny, all of which have garnered loyal followings on the streaming service. Amazon MX Player’s growing reach across connected devices has played a key role in expanding the genre’s national footprint, making Turkish drama one of the platform’s strongest international content pillars.

All the Turkish dramas will stream for free exclusively on Amazon MX Player, available through the MX Player app on mobile and Connected TVs, on the Amazon shopping app, Prime Video, Fire TV, and Airtel Xtreme.

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