DeAPlaneta Entertainment has announced that Pol Benedí will assume the role of Head of Franchise & Marketing within the company’s Kids & Family Division, commencing his new role on April 2nd.
Pol Benedí brings years of experience from his role in establishing the Barça Licensing & Merchandising division at Football Club Barcelona, where he successfully expanded the Barça brand globally within the Licensing sphere. As Head of Franchise & Marketing at the Kids & Family division of DeAPlaneta Entertainment, he will work towards the consolidation of the company’s IPs in this area.
Pol Benedí has stated:
“It is an honor to join this team at DeAPlaneta Entertainment, Europe’s leading company in entertainment for kids and families. I look forward to bringing all my experience acquired in the Licensing world to the Kids & Family division to consolidate, expand and launch established brands such as MILO and future hits such as Hero Inside or Magic Lilly. I’m very excited to join a team that really enjoys what they do!”.
Diego Ibáñez Belaustegui, Chief Brand Officer at DeAPlaneta Kids & Family, added: “Despite his youth, Pol has an extensive experience in branding and consumer products, having recently played an important role in the licensing department at FC Barcelona. Pol has been very close to both license & retail companies as well as the fans themselves, which makes him ideal for this responsibility at DeAPlaneta Entertainment, where consumers are a priority.”
