Inter Medya Licenses ‘Heartstrings’ to Romania

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Inter Medya, one of Türkiye’s leading content distribution companies, has announced the licensing of Heartstrings to Romania.

See also: Turning Stories into Success: Inter Medya’s Strong Presence in LATAM – Exclusive Interview with Can Okan, Founder and CEO of Inter Medya & Beatriz Cea Okan, VP and Head of Sales and Acquisitions of Inter Medya

First unveiled at Content Americas in January, Heartstrings continues to attract strong international interest, with sales momentum growing steadily. This latest deal marks another milestone for the series as it expands its global footprint.

Romania has long been a key market for Turkish dramas, and the addition of Heartstrings further solidifies Inter Medya’s position as a trusted content partner in the region.

Heartstrings is a powerful drama about two parents whose lives are upended when they discover their daughters were switched at birth. Brought together by a desperate need to save a child’s life, Mahinur and Aras enter a marriage of necessity, only to find love where they least expected it. The series tells a moving story of fate, family, love, and the bonds that tie hearts together against all odds.

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