DeAPlaneta Entertainment and Alpha Group have signed an agreement to jointly relaunch Bernard (also known as Backkom) globally. Bernard is a hit brand based on the popular dialogue-free animated series starring a clumsy and comical polar bear. This agreement will allow DeAPlaneta Entertainment, the owner of all Bernard-related content previously produced by BRB International in the Western markets, to distribute both the new seasons and future productions created around the Bernard brand outside of Asia. This agreement also includes the global distribution in Western countries by DeAPlaneta Entertainment of the new animated feature film Bernard: Mars Mission, which was a great success in its theatrical release in China.
Alpha Group is a leading Chinese company in family and children’s content. The company is behind such well-known and globally successful brands as Petronix Defenders, Super Wings, Katuri and Quantum Heroes: Dinoster, properties that have achieved international success outside the Asian market.
Since his debut, Bernard has become a pop and cult phenomenon with global appeal. This curious, clumsy, impatient, and selfish polar bear makes any situation hilarious, whether it’s taking a photo, facing a storm, or playing golf. The comedy series is currently being broadcast worldwide in more than 180 countries through linear channels such as Disney Channel, Cartoon Network, Televisa, BBC, Televisión Española, KIKA, M6/Gulli, Nickelodeon, and Canal Panda, as well as VOD platforms such as Netflix, Amazon Prime Video, Rakuten, and Hulu.
Bernard‘s global success has also been built on social media. Bernard‘s YouTube channel has amassed a subscriber base of 6.7 million and has garnered a total of 2.648 million views, reaching a monthly viewership of 2 million.
Regarding the licenses that have emerged from the IP, Bernard has collaborated with prominent partners in various product categories, including Universal, Ravensburger, Famosa, Panini, Clementoni, Warner Bros., and Comansi, among others.
Carlos Biern, Content and Media Sales Director of DeAPlaneta Kids & Family, stated: “Bernard has achieved unparalleled global brand maturity. Both DeAPlaneta Entertainment and Alpha Group are pleased to offer new content to the fans of this unforgettable character”.
