With NEM Dubrovnik 2025 drawing to a close, we caught up with Ayşegül Tüzün Yıldırım from MISTCO to hear her thoughts on this year’s edition of the market. She noted that the event continues to expand, offering an increasingly beneficial environment for exhibitors. “The market is growing bigger, the networking is easy, and it’s becoming more beneficial for exhibitors,” she said. She also emphasized that MISTCO is using this opportunity to strengthen existing relationships in the region while also connecting with new clients.
What were your impressions of NEM Dubrovnik 2025?
“This is our second time attending NEM. Compared to last year, we observe that it has grown. However, we also have concerns about capacity. The hotel isn’t big enough, and the area is getting too crowded. If it grows a little more, I think the organization will need to make some changes, at least regarding the setup of the tables, because it’s starting to exceed capacity,” she notes.
The growth in attendance is noticeable; this year’s edition welcomed a record number of real buyers and major companies, making the space feel more packed than ever!
“And I think it’s somewhat replacing NATPE Budapest, on both the buyer and exhibitor sides. It has become a more advantageous market in terms of price-performance for exhibitors. And since there are no suites, networking is much easier, you can access people more easily. You don’t have to strictly follow an appointment schedule. These are advantages for us. This region is already an active one for all Turkish companies and has been a stable market from the beginning. But we’re happy about its growth. The atmosphere, the organization, the panels… we find it beneficial and see its development.”
Which titles have you been highlighting at NEM Dubrovnik 2025, and what has been your main focus during the market?
“This is a region where we’re already very active, so honestly, we didn’t come here with major sales concerns or goals. We’re here to strengthen our existing relationships. There are very few fairs organized for this region. In the past, Budapest was the only option, and now there’s NEM. Some of our clients here don’t even attend bigger fairs like MIPCOM. So it’s a great event to cover this region. What was more rewarding for me this year was that I met three or four new clients, ones we hadn’t contacted or met before. That’s the value I saw. Because fairs aren’t purely sales-focused anymore, and since the season is over, we don’t have any new content to offer. We’re already introducing existing content via Zoom and email. But in terms of networking, it’s been very useful. Our main goal when attending fairs is to maintain face-to-face contact and meet people. Sometimes we may do business with clients without ever having met them in person, so we get to do that.”
Click here to access our NEM Dubrovnik 2025 issue.
