All3Media and Studio Lambert launched a new development label under the name of Inner Drive Entertainment to fuel their US expansion.
Inner Drive Entertainment will operate under Studio Lambert USA and will be led by Jon Barinholtz and Rob Belushi. They’re expected to focus on challenge formats, social experiment programs, reality competition series and other unscripted content.
Barinholtz and Belushi previously developed a competition program called The Perfect Line for CBS and GSN. The duo will be working closely with the Head of Studio Lambert USA Jack Burgess, CCO Tim Harcourt and CEO Stephen Lambert.
Commenting on the partnership, Jack Burgess said: “Jon and Rob have a rare creative energy, combining wit and originality in a way that seamlessly fits with Studio Lambert,” while All3Media CEO Jane Turton said the pair brings an “exceptionally smart and exciting approach to format development.”
The launch of Inner Drive is part of All3Media’s strategy to grow their US catalogue. The first step of which was taken with the establishment of MindMeld Entertainment in 2024.
All3Media plans to launch more development companies in the coming years.
