Netflix, which began publishing weekly Top 10 and Most Popular lists in 2021, has announced What We Wached, its biannual Netflix Engagement Report. The biannual Engagement Report will provide a comprehensive look at what viewers watch over a six-month period.
The first of What We Wached, released yesterday, covers January to June 2023 and contains very comprehensive data, including:
- Hours viewed for every title — original and licensed — watched for over 50,000 hours (The report is rounded to 100,000 hours viewed);
- The premiere date (In Pacific time) for any Netflix TV series or film; and
- Whether a title was available globally.
In total, this report covers more than 18,000 titles — representing 99% of all viewing on Netflix — and nearly 100 billion hours viewed.
More than 60% of Netflix titles released between January and June 2023 appeared in the platform’s weekly Top 10 charts. So while the scope of this report is broader, the trends reflected in it are very similar to those in the Top 10 lists:
- The strength of returning favorites like Ginny & Georgia, Alice in Borderland, The Marked Heart, Outer Banks, You, Queen Charlotte: A Bridgerton Story, XO Kitty and film sequels Murder Mystery 2 and Extraction 2;
- The popularity of new series like The Night Agent, The Diplomat, Beef, The Glory, Alpha Males, FUBAR and Fake Profile, which generate huge audiences and fandoms;
- The size of the audience of our films across every genre including The Mother, Luther: The Fallen Sun, You People, AKA, ¡Que viva México! and Hunger;
- The enthusiasm for non-English stories, which generated 30% of all viewing;
- The staying power of titles on Netflix, which extends well beyond their premieres. All Quiet on the Western Front, for example, debuted in October 2022 and generated 80M hours viewed between January and June; and
- The demand for older, licensed titles, which generates tremendous value for our members and for rights holders.
Netflix emphasizes that those reviewing the report should keep the following in mind:
- Success on Netflix comes in all shapes and sizes, and is not determined by hours viewed alone. We have enormously successful movies and TV shows with both lower and higher hours viewed. It’s all about whether a movie or TV show thrilled its audience — and the size of that audience relative to the economics of the title; and
- To compare between titles it’s best to use our weekly Top 10 and Most Popular lists, which take into account run times and premiere dates.
Click here to Download the Report of Netflix‘s What We Wached.
