All3Media International has announced that IDTV’s hit format The Traitors has now been commissioned in 40 territories worldwide, following five new deals across Asia and Europe.
Indonesia becomes the 40th territory, where Falcon will produce a 10-episode celebrity edition for its OTT platform in 2026. Additional adaptations are confirmed for Slovakia, Estonia and Serbia, while Malta prepares a celebrity version for Television Malta. PRVA TV in Serbia has commissioned a local adaptation, produced by Rainmaker production.
The milestone further cements The Traitors as one of the most internationally successful unscripted formats in recent years.
These latest orders follow recent commissions in Turkey, Brazil, Mexico and South Korea. An Indian version was rapidly commissioned for a second season following the successful season one debut on Prime Video. The Traitors brand continues its global expansion beyond formats. Thriving tape sales have seen The Traitors brand develop across six continents and an ever-evolving licensing programme continues its successful rollout, including a London based live experience, a stage play confirmed for 2027, and a growing list of global partners bringing The Traitors board game, card game and anticipated mobile game to fans around the world.
The series continues to deliver landmark ratings for its partners:
- The Celebrity Traitors finale attracted 15 million viewers to the BBC, bringing in the biggest TV audience of the year in the UK. The series averaged 12.4 million viewers – 249% higher than the usual audience for that time slot – and achieved a 54.7% share which was up 146% on the slot average and is set to return for a second season.
- In Czech Republic, streaming platform Prima+ recorded 200 million video views last year, almost double the number compared to the previous year with Zrádci (The Traitors) attracting the most viewers for the streaming platform. Additionally each episode of season 2 of Zrádci was simulcast in 66 cinemas across the country.
- In the US, Season 4 premiered on Peacock to the series best opening ever. The Traitors on Peacock has amassed 3.2 billion minutes viewed, less than a month after Season 4’s debut.
A multi-award-winning global phenomenon:
Around the world, The Traitors has achieved remarkable international acclaim. Its award-winning success includes:
- Eight Emmy Awards, including The Traitors US Season 3 which swept the Emmy’s in 2025 winning all five categories it was nominated for including Outstanding Reality Competition and Outstanding Host for a Reality or Competition Program for Alan Cumming.
- Further major accolades spanning the globe, including two BAFTAs, two RTS Awards, five Asian Academy Creative Awards, plus a Rose d’Or and a Producers Guild Award.
Louise Pedersen, CEO at All3Media International, commented, The Traitors can only be described as a phenomenon. The global scale of the show and the passion of fans around the world is a testament to the originality and adaptability of the format and the skill of all of our local production partners. Reaching 40 territories at the start of 2026 is a significant milestone and we’re delighted that The Traitors mix of intrigue, deception and drama will be delighting even more viewers around the world.”
Michel Nillesen, Managing Director at IDTV added, “Forty territories, and the game is only just beginning. This milestone underlines the global power of the format. The Traitors proves that trust and betrayal resonate everywhere. We’re incredibly proud of this achievement and excited to continue expanding the brand internationally.”
About The Traitors
The Traitors (Dutch title: De Verraders) was created and developed by IDTV in cooperation with RTL Creative Unit.
Since its debut on RTL 4 in the Netherlands in 2021, IDTV’s psychological reality competition has followed a remarkable trajectory, evolving into a global phenomenon. With its addictive gameplay—driven by treachery, deceit and betrayal—the show has captivated audiences worldwide, leading to adaptations across Europe, North America, Latin America, Asia, Africa, Australia and New Zealand, with multiple returning series and companion shows also commissioned.
The Traitors is an intense psychological adventure in which treachery and deceit are the name of the game. Contestants come together in grand surroundings to complete a series of challenges with the objective of earning a cash prize. The catch? A number of the contestants are chosen to be “The Traitors” and meet in secret to devise a plan to eliminate their fellow players called “The Faithful”. The Faithful must figure out who is a Traitor and vote them out so they can take the prize money for themselves. If a Traitor makes it to the end, they are in with a chance of taking home the cash prize.
