YouTube Holds Advertising Lead While Competition Intensifies
YouTube generated $40.4 billion in global advertising revenue in 2025, marking an…
The YouTube Era: How Personalization Overtook Netflix in the Battle for the Living Room
According to the latest comprehensive data released by analytics firm Digital i…
YouTube Unveils 2026-2027 Originals
At the YouTube Brandcast event in New York, the Google-owned platform unveiled…
Streaming vs. YouTube: The Battle for Attention
The latest research from Digital i highlights a crucial shift in how…
PBS and ITVS Launch ‘PBS Documentaries’ YouTube Channel
In a significant move to expand its digital footprint, US public broadcaster…
YouTube Microdramas Boom Among Women 35+
New research from Digital i reveals a striking shift in YouTube viewing…
Crime Drama Becomes the Strongest Switching Driver
According to analysis by Digital i, crime drama has emerged as the…
YouTube Dominates as Video Podcasts Go Mainstream
According to Ampere Analysis, video podcasts are rapidly becoming a mainstream form…
Who Owns the Screen? US TV Viewing Share by Distributor
The latest monthly data shows continued dominance by YouTube, which remained the…
ITV Expands YouTube Ad Sales Business Through Banijay Partnership
ITV has expanded its YouTube sales operation through a new advertising-focused partnership…
The European Audiovisual Observatory: US Platforms Lead European AV Market with OTT and SVOD Dominance
The European Audiovisual Observatory released its 2024-based annual report analyzing top players…
BBC to Launch Its First-Ever YouTube-Original Programming
The public broadcaster, BBC, is taking its first steps toward producing bespoke…
Low-Quality AI Content Is Taking Over YouTube
According to Kapwing research, AI content or brainrot videos are flooding YouTube.…
YouTube to Stream the Oscars Worldwide Under New Global Deal
YouTube secures streaming rights to the Oscars, starting in 2029. YouTube landed…